Want a longer tongue? Try ICE!

So far I have mostly resisted the temptation to share with you some of the search strings that people use to find this site. But I want a longer tongue?

Earlier this year I wrote about Content Management with a long tongue. That's what we're on about on the ICE-RS project; extending the reach of the institutional repository back to the authoring process. The long tongue bit came from Tim O'Reilly's reference to the 'long snout' on O'Reilly's in-house Aardvark publishing system, about which I can't find any information.